SEO or Search Engine Optimization is the process of increasing the quality and quantity of online traffic to a website. For example, if you Google search “Mexican food near me”, you will see millions of results. If you search for “Mexican restaurants
near me” you will see that some of the results you see are different from your previous search.
To be in the top 5 results for important search keywords, which the user is most likely to see, requires optimization work. This not only improves online traffic, it helps with foot traffic to your Restaurant too.